“One of the cool things about web apps, as we call this new generation of websites,…” the videos narrator say, equating new or advanced websites with the term “web app.” An Opportunity for Ecommerce
In terms of technology, web applications are not terribly different from websites, except, perhaps, that web applications frequently make better use of available techniques or specifications - think HTML5 as an example - and the browser’s capabilities. These tools provide specific solutions to specific challenges and, from the marketer’s perspective, tend to keep customers captive. Gmail, Google Docs, Evernote, and sites like Mint are all examples of web-based or cross-platform applications. Web applications are not necessarily new.
The Chrome Web Store lets users add applications to their browser in a fashion similar to adding apps on a mobile phone The Rise of Web Applications
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